Get the most important digital marketing news each day.
The great big list of landing page tests to try
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an impact on the performance of all of your digital channels at once. In other words, it is time well spent.
Still, some of us don’t have the time or resources to brainstorm landing page tests, so this post goes one step further to provide concrete testing ideas (46 ideas, to be exact) that you can try on your landing pages today!
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.