• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Social Media Marketing

Get the most important digital marketing news each day. Sign up for our NEW daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount codes

Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.

Danny Sullivan on September 30, 2016 at 4:18 pm
  • More
hero-image

The hungry have voted, and they’re with Hillary Clinton having won the first US presidential debate this week. That’s according to an innovative promotion by food delivery service Grubhub that gave people discounts for sharing who they felt won.

Those placing orders on Monday night were invited to share “Which side do you crave?” using IMWITHHER or IMWITHHIM codes along with their order, to indicated if they felt Hillary Clinton or Donald Trump had won. Those that did were rewarded with at five percent discount.

grubhub-debate-image

The results are in, and Clinton won by a huge margin, 82 percent to 18 percent. She also won by a big margin on a state-by-state basis. New York and California were the strongest for Clinton; Colorado was the biggest turnout for Trump, though he gained only 26 percent of the votes there:

grubhub-results-by-state-2

Grubhub’s promotion also allowed it to look at the types of food ordered by those who supported either candidate. Grubhub said that Clinton supporters were more diverse in orders overall, with Indian especially popular. Trump supporters went mostly for Chinese food, along with American and Italian.

The poll is unscientific, of course — but it was a fun and innovative way for the company to get its customers who support either candidate excited about the debate. On Facebook, a post with the results has nearly 1,000 reactions and perhaps the most calm and unusual comments about the election.

On Twitter, it gave Grubhub plenty of relevant fodder for debate night, such as:

Who do you think is winning the debate so far? We know IMWITHHER is still winning with 77% of you using Hillary's code! #Debates2016

— Grubhub (@Grubhub) September 27, 2016

The #Debates2016 may be over but there's still an hour to use a code for 5% off and order of $10+. IMWITHHER is up on IMWITHHIM 77% to 23%. pic.twitter.com/1fxVf8kvHK

— Grubhub (@Grubhub) September 27, 2016

For more about how Grubhub created the campaign in a short period, as part of its move to be more agile with marketing, see our interview with Grubhub CMO Barbara Martin Coppola.



About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Channel: Social Media MarketingSocial Media MarketingSocial Media Marketing: Hashtags

Get the most important digital marketing news each day. Sign up for our NEW daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

×


Learn More About Our SMX Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Sign up for our NEW daily brief.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech West
  • MarTech East
  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.