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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

Tony Edward on March 6, 2018 at 8:56 am

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites.

The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and rich cards for your product pages.

Now there is a more advanced way to implement Schema Product markup which provides the benefits mentioned above and can also help your products gain additional visibility. Called GS1 SmartSearch, this advanced structured data type includes customer-facing attributes related to food, beverage, tobacco and healthcare, as well as to clothing and footwear.

GS1 SmartSearch

GS1 SmartSearch also allows you to highlight more elements than a normal Schema Product markup such as Global Trade Item Number (GTIN) details which can help improve the discovery of your products.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Tony Edward

Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has been in the online marketing industry for over seven years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing.