The Marketing Land #Hashtag Bowl

Super Bowl LI is in the record books and social media activity around the in-game commercials has been collected.

The official tally is in for Marketing Land’s 6th Annual Hashtag Bowl – Hashtags in Super Bowl ads slipped to 30% in 2017, overtaken by URL use in 41% of the Super Bowl commercials. For history buffs, our past counts: 2012, 2013, 2014, 2015 and 2016.

Marketing Land’s Hashtag Bowl culminates with our editorial team naming Twitter as the Most Mentioned Social Network (slightly edging out Facebook) along with additional accolades for creative marketing efforts by official and/or non-official advertisers.

Marketing Land’s in-depth coverage and analysis of how the Super Bowl LI ads performed continues as data rolls in from various sources tracking performance and response of consumers on social media.

Below is additional coverage of Super Bowl advertising:

Super Bowl 51 Ads Live Blog: Our live blog of all the 2017 Super Bowl commercials, featuring a great line-up of analysts, marketing experts and commentary by our own Marketing Land editors on the ads that aired during the big game.

Super Bowl 51 Advertisers: Brands gearing up for game day is our tracker covering all the advertisers who purchased Super Bowl ad slots in 2017. Also see more coverage of ads on our Super Bowl advertising page.