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The Marketing Land #Hashtag Bowl

Super Bowl LI is in the record books and social media activity around the in-game commercials has been collected.

The official tally is in for Marketing Land’s 6th Annual Hashtag Bowl – Hashtags in Super Bowl ads slipped to 30% in 2017, overtaken by URL use in 41% of the Super Bowl commercials. For history buffs, our past counts: 2012, 2013, 2014, 2015 and 2016.

Marketing Land’s Hashtag Bowl culminates with our editorial team naming Twitter as the Most Mentioned Social Network (slightly edging out Facebook) along with additional accolades for creative marketing efforts by official and/or non-official advertisers.

Marketing Land’s in-depth coverage and analysis of how the Super Bowl LI ads performed continues as data rolls in from various sources tracking performance and response of consumers on social media.

Below is additional coverage of Super Bowl advertising:

Super Bowl 51 Ads Live Blog: Our live blog of all the 2017 Super Bowl commercials, featuring a great line-up of analysts, marketing experts and commentary by our own Marketing Land editors on the ads that aired during the big game.

Super Bowl 51 Advertisers: Brands gearing up for game day is our tracker covering all the advertisers who purchased Super Bowl ad slots in 2017. Also see more coverage of ads on our Super Bowl advertising page.

  • Latest

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi

A look at how the top Super Bowl brands performed across digital channels during the big game....

Amy Gesenhues | Feb 4, 2019 at 3:14 pm ET

Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game....

Amy Gesenhues | Dec 3, 2018 at 9:22 am ET

Super Bowl ad rankings: Trust your gut or employ rational thinking?

What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to...

Peter Minnium | Feb 26, 2018 at 11:01 am ET

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name....

Amy Gesenhues | Feb 12, 2018 at 3:52 pm ET

Going beyond Super Bowl engagement metrics to find what consumers really think

Advertisers need to consider consumer sentiment for a more complete assessment of ad...

Robin Kurzer | Feb 9, 2018 at 11:11 am ET

YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game

According to YouTube's video view counts, Super Bowl ads saw a 16 percent lift in viewership this year....

Amy Gesenhues | Feb 8, 2018 at 12:31 pm ET

Pepsi takes top honors in Twitter’s inaugural #BrandBowl

The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP...

Tim Peterson | Feb 5, 2018 at 11:47 am ET

Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for...

Amy Gesenhues | Feb 1, 2018 at 9:00 am ET

The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big...

Amy Gesenhues | Jan 31, 2018 at 10:00 am ET

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns

Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship...

Tim Peterson | Jan 29, 2018 at 9:00 am ET

The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads

This year's Super Bowl will include a mix of debut advertisers, along with long-standing Super Bowl sponsors like Budweiser, Pepsi and...

Amy Gesenhues | Jan 24, 2018 at 2:35 pm ET

2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo

We've chosen the winners from our sixth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big...

Matt McGee | Feb 14, 2017 at 10:00 am ET

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

In this week's show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of...

Matt McGee | Feb 10, 2017 at 2:13 pm ET

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support...

Caitlin Jeansonne | Feb 9, 2017 at 11:37 am ET

Super Bowl-related social activity was up Sunday on both Facebook & Twitter

An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a...

Matt McGee | Feb 6, 2017 at 2:28 pm ET
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