Headway Digital Launches NativeWay, Its New Native Ads Tool Suite

Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using programmatic buying.

NativeWay is integrated with Headway Digital’s existing programmatic buying platform. Here’s how the company describes the three-pronged approach in its announcement:

Native Display Ads … dynamically displays a marketer’s ad to fit the look and feel of each publisher site. Each creative includes an image, logo and up to 200 text characters.

Native Video … in-stream videos that display within the content of the publisher’s site. As the user scrolls down, the pre-roll video will pop inside the text on auto-play. Ads will pause in the event that the user scrolls away.

Native Mobile … promotes ad creatives in non-intrusive ad formats that blends messaging into each website and app.

The new platform is available to advertisers in the US, the European Union and Latin America.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Marketing Land Staff

Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers.