Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

Here’s how TouchCR is tracking users in a Safari-compliant way

The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.

Barry Levine on October 9, 2017 at 8:53 am

TouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking.

That’s the good news for advertisers freaked out by Apple’s recent moves against cookies in the newest Safari and Mac OS versions.

The bad news: TouchCR’s solution is oriented toward first-party users, and the company’s chief technology innovation officer told me that “the third-party market is in real trouble.”

The growing sentiment among users, Ritchie Hale said, is “don’t follow us around.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.