Get the most important digital marketing news each day.
Here’s why 6sense bought ZenIQ
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked.
The question is: What does 6sense get from the acquisition that it didn’t have already?
“We were looking to complete our platform,” 6sense CEO Jason Zintak told me. Several weeks ago, 6sense announced the addition of a new media platform that creates micro-segments and serves ads, based on user behavior and a firm’s characteristics.