The Hits Keep Coming – More Brands Release Super Bowl Ads Before Game Night

Amy Gesenhues on
  • Categories: Branding, Channel: CMO Zone, Marketing Land's Annual #Hashtag Bowl, Super Bowl Advertising
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  • Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of the game next Sunday night.

    Axe and GoDaddy both posted their Super Bowl ads last week, and yesterday Ad Age reported Audi, Hyundai, Oikos and Squarespace have posted their Super Bowl ads online, as well.

    While Ad Age touted a brands ability to “create viral buzz and garner free media exposure” by posting the high dollar spots pre-game, it’s debatable whether an brand’s Super Bowl ad loses its overall effectiveness once any element of surprise has been removed prior to game night.

    According to a National Retail Federation survey, 25 percent of respondents claimed to watch the Super Bowl for the commercials, and 81 percent of respondents said they viewed the ads as entertainment. Such data begs the question, how entertaining is a 60-second spot after you’ve already watched it online?

    That being said, here’s a collection of Super Bowl ads as shared by Ad Age, along with the Axe and GoDaddy ads reported on Marketing Land last week:

    Hyundai Elantra “Nice”

    Hyundai Genesis “Dad’s Sixth Sense”

    Dannon Oikos “The Spill”

    Audi “Doberhuahua”

    Squarespace “A Better Web Awaits”

    GoDaddy “Body Builder”

    Axe “Peace | Make Love Not War”

    Doritos is another brand releasing its Super Bowl ads ahead of time, but framing it as a way to engage consumers. The brand has posted five separate ads, asking viewers to vote on which Doritos spot will run during the Super Bowl.

    Here’s one of the five potential Doritos Super Bowl ads:


    About The Author

    Amy Gesenhues
    Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.