Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control:
During the holiday season, we sometimes neglect a variety of strategies that help our businesses maintain positioning within the local pack during a high-traffic time. If you find yourself experiencing a case of holiday ranking drops, you may want to avoid a Scrooge-like boss muttering “humbug” under his breath until the ranking decrease can be remedied.
Once we secure top local positioning, we must maintain and continue to keep up with user search trends — even during the holidays. Don’t neglect your accounts during the holiday season; instead, implement monthly tracking strategies that allow you to continue maintaining position with a few key tips.
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