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Local

How does Yelp’s review solicitation penalty work?

Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews.

Joy Hawkins on June 15, 2018 at 9:53 am
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Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said:

“Now, we are also demoting business pages in Yelp search results that show indicators of organized review solicitation through reputation management companies. We are taking this action because promoting biased reviews, or promoting businesses that have artificially inflated their ratings, is misleading for consumers and unfair to businesses that have honestly earned their great reputations while adhering to Yelp’s policies.”

Unlike Google, Yelp seems to be very serious about the quality and trustworthiness of the reviews on their platform. In my experience, Yelp is fairly diligent about enforcing the guidelines they come up with.

One of the agencies I consult with had a client who was using a reputation management company that included Yelp in a widget on his site. The widget asked people to leave reviews. As a result, they received a solicitation penalty from Yelp, which led me to look into its review solicitation policy and how it works.

Yelp search results penalty

Yelp confirmed to me it always alerts a business via email before any penalty goes into effect, and the business has 90 days to comply with Yelp’s policies and avoid such penalty.

Once the business has stopped soliciting reviews, it can submit a Compliance Verification form through their Yelp for Business Owners account.

Image source: EnergyCircle

Yelp will review the submission, typically within 45 days, and remove any warning or penalty if the business is found to be in compliance with Yelp’s review solicitation policies.

If the business is not found t…

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Joy Hawkins
Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search Forum (Top Contributor), and the Local University Forum (Moderator). She is also a contributor to the Moz Local Search Ranking Factors survey. Joy is the owner of Sterling Sky in Canada and is the author of the Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.

Related Topics

Channel: LocalGoogle: Maps & LocalHow To Guides: Local MarketingInternet MarketingLocal SearchLocal Search ColumnSEO -- Search Engine OptimizationYelp

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