Get the most important digital marketing news each day.
How GDPR may help drive blockchain usage for content
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.
The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about by the EU General Data Protection Regulation (GDPR).
GDPR is designed to protect consumers and change the way companies approach consumer data. Though GDPR doesn’t address data about content and its provenance, it’s ushering in an era of increased awareness about data and the desire for transparency. Given its potential, and given the widespread concern about “fake news,” one could easily see a scenario in which blockchain was employed to safeguard the legitimacy of information on the internet worldwide.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.