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How marketers confront the obstacles of digital customer engagement
Is your organization struggling to deliver a fluid customer journey? You're not alone.
IDG Connect and Siteimprove conducted a survey of over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, and discovered a mixed picture: while modern marketers are committed to digital tools, many admit to having sub-optimal online presences where budgets, team structures, infrastructure, and content quality and freshness are questionable.
The results point to a desire for marketers to optimize the customer experience across every touchpoint. That aim is commendable but, as the research makes clear, there are serious obstacles along the way.
Read this report and to learn more about the latest research on digital customer journeys and marketing optimizations. Visit Digital Marketing Depot to download “Digital Insights 2019: How marketers confront the obstacles of digital customer engagement,” from Siteimprove.