How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
In mid-2016, Salesforce bought commerce platform Demandware, which became the basis for its new Commerce Cloud.
Now, with the recent closing of its acquisition of commerce platform CloudCraze, Salesforce is adding B2B to its Commerce Cloud. But there’s more to that story, former CloudCraze EVP of Strategy — and now Salesforce VP for B2B Commerce Strategy — Andy Peebler told me.
Aside from its focus on B2B, he said, CloudCraze offers another advantage: It’s built natively onto the Salesforce platform. By contrast, Demandware was an existing platform that is now integrated with Salesforce.