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How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their effectiveness at attracting links.

Paddy Moogan on September 19, 2018 at 3:19 pm

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than I’ll cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

The above shows that on average, an interactive format (orange) gets more coverage and links than the other forms. This is interesting and of course will be different for all agencies and teams, but this is what our own data shows us.

In this article, I’m going to talk about the top four formats:

Interactive.
Statics.
GIF.
Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Paddy Moogan

Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build websites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.