How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here's how.
The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.
Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.
This gives you higher authority and reinforces your personal branding, which helps when you’re trying to rank higher in the search engines.
It also helps you become a successful marketer and leader in your niche.
Reach an audience quickly
Being a guest on the podcast is one of the fastest ways to reach an engaged audience interested in your topic.
In fact, podcasts will promote your name, company name, social presence and other links, all of which promote you to audiences as an expert.
Once you take up podcasting, to take your personal brand one step further, consider adding an “As Featured On” page on your site. You can add a list of the podcasts, along with their logos and audio snippets, and optimize the page as much as possible for keywords of the topics discussed on the podcasts.
Not only is this a great way to build up your authority for the search engines, but it will also make potential clients feel more comfortable and confident in hiring you.
Ask the podcast host if you can put a snippet of the audio file on your website and then link to their site so people can listen to the full podcast. (Audio really engages people and can mean that visitors will stay on your site longer — which is also good for search rankings.)
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.