• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Martech: Marketing

HubSpot acquires data synchronization platform PieSync

The acquisition seeks to address challenges for users such as managing data from multiple apps.

Jennifer Cannon on November 4, 2019 at 8:00 am
  • More

HubSpot has announced the acquisition of integration as a service (iPaaS) provider PieSync, marking the company’s first major acquisition since acquiring Kemvi and Motion.ai in 2017. With the acquisition, the companies seek to provide users with up-to-date customer profiles created from data spanning various platforms.

Why we should care

Many marketers know the grief of gathering data from disparate sources to keep customer profiles as valid as possible. Some rely on a combination of automated and manual processes which create a time-consuming and heavy lift, even for the brightest marketers.

PieSync provides both current and historic two-way data synchronization that runs in the background. And through the integration, HubSpot will allow users to sync their data in real-time. The synchronization can help users have the most current customer information pulled in from a number of apps to create the most accurate view of the customer.

“The HubSpot platform has grown significantly over the past four years, with more than 300 integrations now available to customers. While those integrations are powerful on their own, the addition of PieSync’s two-way sync technology will amplify that power and enable our customers to get the most value out of the tools they use every day,” said Brian Halligan, co-founder and CEO of HubSpot.

More on the news:

  • HubSpot’s acquisition strategy is to acquire companies that can accelerate items on their roadmap.
  • HubSpot’s open platform has over 300 app partners. The PieSync acquisition seeks to provide a more efficient way for users to manage multiple apps.
  • The average employee uses at least eight apps on any given day according to data from Blissfully.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Related Topics

Channel: Martech: MarketingDriving the Modern Marketing Organization ColumnMartech Column

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $149

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.