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IAB sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing up.
Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community, following this week’s announcement that the Interactive Advertising Bureau (IAB) Tech Lab is setting up a Blockchain Working Group.
Richard Bush, IAB co-chair and CTO of blockchain-based media contract exchange NYIAX, told me he believed “this is the first major standards-making body for blockchain in the media world.”
Blockchain, originally known as the technology underpinning bitcoins, is now exploding in a variety of directions that seek to take advantage of its purported features as a highly secure, highly transparent, distributed online ledger.