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IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting

Robin Kurzer on June 13, 2018 at 9:37 am

Podcasts are hot. Red hot.

A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records, bringing in $314 million in 2017 — a full 86 percent more than in 2016, a year that also saw steady gains in the industry.

IAB and PwC’s second annual Full Year 2017 Podcast Ad Revenue Study: An Analysis of the US Podcast Industry also found that self-reported year-on-year revenue was $257.4 million in 2017, a 117 percent increase from $118.8 million in 2016.

[Read the full article on MarTech Today.]

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.