• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Martech: Advertising

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.

Barry Levine on July 30, 2018 at 2:59 pm
  • More

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain.

A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of the participating projects, sets up some standardization targets and possibly notes which claims are farther off.

Now, the Working Group is releasing some explainer documents. There’s a freeBlockchain Technology Primer and a Resources Wiki,both assembled by Working Group participants.

[Read the full article on MarTech Today.]



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

FAQ: Google Chrome ad blocking is here. Everything you need to know
7 Things CMOs Need To Know About Search Engine Marketing
Stealing Your Competitor’s Customer: A Step-By-Step Guide
6 of the best social listening tools for 2019

Related Topics

BlockchainChannel: Martech: AdvertisingMarketing ToolsMarketing Tools: General

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.