IAB Tech Lab releases a Data Transparency Framework
The proposed standards would establish a kind of ‘ingredients label’ for data segments.
The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers.
The Framework says its key goal is “making data segment ‘quality’ consistently understandable, transparent, and comparable across vendors.” The term “quality” here refers to data collection, matching and modeling, not how well that segment performs in the marketplace.
The four components of the Data Transparency Framework 1.0 are:
- ID-level labeling requirements for data sellers.
- Standard audience taxonomy for a data segment naming convention.
- Open-source API to structure and communicate machine-readable label data between supply chain participants.
- A compliance program to acknowledge transparent data sellers.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.