IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs).
Eight in 10 US mobile digital display ads are traded programmatically, an amount that is expected to rise to 85.2 percent by 2019, according to eMarketer.