IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a campaign.
IBM has released its “Advertising Accelerator with Watson,” a predictive ad solution that uses AI to determine which creative elements will deliver the best engagement for specific audiences and help identify new audience segmentation opportunities. It can also analyze campaign results based on the creative and audience perspective.
Why we care
IBM’s latest AI-powered solution, built on the Watson platform, has been designed to deliver hyper-personalized ad creative. Having the ability to deliver creative that resonates with specific audiences based on a predictive model could eliminate much of the guess work and testing that comes with determining which creative elements will drive the most engagement.
“Matching creative iteration with audience segment is the next step in campaign optimization,” said Lending Tree’s Senior Director of Marketing Josh Eldridge. Lending Tree and Potential Energy Coalition are two brands that have confirmed they will be implementing a beta of IBM’s Advertising Accelerator.
More on the news
- IBM announced the new predictive ad solution at CES 2020, the consumer electronics conference that kicked off on Monday in Las Vegas.
- Last April, IBM sold a portion of its IBM Watson Marketing portfolio to the private equity firm CenterBridge Partners, which used the technology to launch Acoustic, a marketing cloud company offering mobile and web analytics, automation capabilities and more.
- IBM boasts its Watson AI solutions have been implemented worldwide across 20 different industries, including seven of ten of the largest auto companies and eight of ten of the largest oil and gas companies.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.