IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
“How AI will let us be marketers again.”
That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October.
Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex — tasks so that marketers can get back to the fun stuff, like creating campaign stories or orchestrating a groundswell of demand for a new product.
But, I recently asked Trapani, where are the limits for AI in marketing?