IBM’s Watson joins H&R Block to explain taxes to humans
The cognitive computing platform is adding tax preparation to his seemingly endless resume of occupations.
IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade.
That’s because he is setting up shop for the first time as a tax expert, a result of a new partnership announced recently between his parent company and H&R Block, the tax preparation company that essentially invented that industry more than 60 years ago.
As a result, the cloud-based Watson will be visually presenting tax issues to as many as 11 million clients who visit H&R Block’s 12,000 offices, while he is also looking over the shoulder of the tax preparers to offer advice. His new occupation was highlighted in a commercial shown in the first quarter of this Sunday’s Super Bowl, since his name adds a marketing advantage to any intellectually challenging endeavor.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.