Identify and Eliminate Your R.O.T. Content – April 23 Webcast
Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that's sitting on your site right now.
In recent years, digital marketers have been prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. The end result are websites full of R.O.T.
On Thursday, April 23, join Ethology’s Mike Corak and Anna Hrach for this Digital Marketing Depot webcast and learn how to identify existing R.O.T. and how to eliminate it. They’ll also discuss hot to develop R.O.T.–resistant content that works harder, and how to think more about what customers want from your content and less about filling your publishing calendar.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.