Impact Radius’ new tool lets brands find more possible partners for affiliate links
The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks.
The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers — ranging from online magazines to individuals’ blogs — that include links to the brand’s product in their editorial content or elsewhere.
When a reader clicks on the link — say, a link to a mentioned Canon camera in a story about the latest photographic innovations — and buys that product, the publisher gets a fee.