Improving e-commerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you ignore regular search ads.
Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I’m preparing to write text ads, I like to see what’s currently in the landscape.
You know what makes me really happy? Results like this…
Why am I happy with those search results? Because I know my ads can do better!
Look at the first headline for each of the ads, they are all the same. Nothing stands out. When everyone uses the same keyword for the headline, we get boring ads.
It doesn’t have to be this way. We can do better marketing to push our products, and business data feeds are here to help.
Adding products to a Google feed
First, we need to get our product information in place. Download the ad customizer data feed template (spreadsheet) from Google.
What you initially see in the template is all for demonstration purposes. Let’s take a look at exactly what the template looks like.
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