Influential launches IBM Watson-powered platform to analyze a brand’s social audience
That analysis generates an overall marketing strategy about how the brand can best reach its consumers.
It’s not every day that one of my past stories played a role in the story I’m writing.
But that’s the case here. In 2015, while working for another publication, I wrote a story about a startup influencer company landing its first major investment through a matchmaker funding site.
That story, Influential CEO and co-founder Ryan Detert told me this week, attracted the attention of someone at IBM, who called to see if there was interest in working with the computing giant’s new Watson supercomputer.
There was, and they did, becoming the first — and, so far, the only — influencer network to employ Watson’s multitalented intelligence.
Which brings us to the current story.