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Social Media Marketing

Infographic: How To Deal With Complaining Customers On Social Media

Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them. Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types […]

Marketing Land Infographics on April 18, 2014 at 1:33 pm
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Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them.

Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types that ExactTarget outlines in this infographic.

The Meek Customer has a low “difficult to fix” and “irrational” metric, where a simple “I’m sorry” may be enough to solve the problem. The Aggressive Customer is suggested as better dealt with by taking the complaint off-line. Watch out for the Chronic Complainer, with the highest difficulty to fix and irrational metrics:

Want the infographic for yourself? You’ll find it here: How to Deal with Complainers on Social Media.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Marketing Land Infographics
Editorially curated infographics with top quality content and information about social media, search, mobile marketing and other stats related to the digital marketing industry. Check out our search marketing infographics at our sister site, Search Engine Land.

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Channel: Social Media MarketingInfographics

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