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Infographic: Which Is The Most Effective Digital Marketing Channel

Marketing Land Infographics on April 17, 2014 at 1:03 pm

Looking to attract new visitors online? Social, email, paid search and SEO are all attractive ways to bring in the audience. But some bring more visitors than others plus some convert better.

The folks at Conductor have put together an infographic looking at the four major channels and how effective they are, compiled from various surveys. In summary:

SEO: 54% discover new sites this way; just behind email for qualified leads, 36%
Email: 51% discover new sites this way; tops for qualified leads, 40%
Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%
Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18%

Here’s the infographic:

Want the infographic for yourself? You’ll find it here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click?

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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Marketing Land Infographics

Editorially curated infographics with top quality content and information about social media, search, mobile marketing and other stats related to the digital marketing industry. Check out our search marketing infographics at our sister site, Search Engine Land.