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Infographic: How Super Bowl 2015 Commercials Scored On Social Media

Marketing Land Infographics on February 2, 2015 at 2:26 pm

Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner.

Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads they ran. Here’s an infographic on its findings, with a written summary of some key facts below the infographic:

Among the findings:

Of 2 million Super Bowl social mentions on Twitter and Facebook, Twitter was ahead with about 75% of them.
McDonald’s was the most discussed advertiser.
T-Mobile was the most engaged advertiser, meaning it responded back to people the most via social.
McDonald’s, followed by Coca-Cola, Nationwide, Budweiser and T-Mobile had the most buzzing ads in terms of mentions.
T-Mobile’s had that the most positive sentiment, 60%, while Nationwide had the worst at 45% negative.
77% of mentions happened via mobile devices.
McDonald’s gained the top tweet when it promised to give away a Lexus NX for retweets.
68% of men were from men; 32 from women.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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Marketing Land Infographics

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