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Email Marketing

Infographic: What People Put Into Their Email Signatures

The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts. […]

Marketing Land Infographics on July 17, 2013 at 12:44 pm
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The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts.

The folks at WriteThat.name, a contact management solution, looked at 700 million emails processed through their systems since 2011. Only 52% had email signatures. Of those, most people (70%) included their name, followed organization/brand (58%).

In terms of contact details, of the 52% with email signatures, 75% of those had some type of contact information, with a landline phone number most popular, at 60%. Social media contact information was hardly used, with a Twitter link the most popular of these, at 7%, followed by Facebook at 3% and LinkedIn at 2%.

Here’s the infographic for the study:

Want the infographic for yourself? You’ll find it here: Infographic – Anatomy Of An Email Signature.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Marketing Land Infographics
Editorially curated infographics with top quality content and information about social media, search, mobile marketing and other stats related to the digital marketing industry. Check out our search marketing infographics at our sister site, Search Engine Land.

Related Topics

Channel: Email MarketingEmail MarketingInfographicsStatistics: Email Marketing

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