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Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad.
This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi told me.
He noted that advertisers will now be able to retarget a potential customer across devices, deliver the most effective sequence of ads across devices and provide a related experience as users move from device to device.