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Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.
The companies say this is the first fully addressable ad overlay on Net-based linear TV, opening up non-interrupting and contextual ads.
Xumo primarily delivers Net-delivered, ad-supported streaming TV through alliances with TV manufacturers.