Get the most important digital marketing news each day.
Instagram 4.1 Allows Video Uploads From Library
Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers.
The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to mind: Think of all the brands that have 15-second commercials they might want to share simultaneously on Instagram and television.
(As an aside, it seems to me that some brands/users have already been doing this. I don’t know if they had special access to this feature, or if they figured out how to import library videos separately … or even if I’m correct, for that matter.)
The video doesn’t have to be 15-seconds to import, either. Instagram says users can edit down videos before they’re shared.
Other updates include a photo straightening tool in the Instagram iOS app, and the addition of video capabilities to the Instagram app available to Android 4.0 users.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.