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Instagram Now Offers 60-Second Video Ads

Longer format gives marketers more creative choice.

Tamar Weinberg on February 3, 2016 at 3:45 pm

Move over, 15-second Instagram videos. There’s a new guy in town: 60-second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to doing so in such a short period of time.

The goal, of course, is to give marketers choice in their marketing message. Typically, it’s pretty difficult to convey any marketing communication in 15 seconds. Allowing a 60-second video would give the creative types more of a chance to make their message heard, and ideally, make it easier to communicate any calls to action or information to the consumer.

The company launched its first 60-second advertisement, for Warner Brothers, featuring a trailer of the company’s upcoming movie, “How to Be Single.“ T-Mobile was another launch partner that showed an extended Super Bowl spot featuring artist Drake.

If you ❤️ our #BigGame commercial featuring Drake, you’re gonna want to see the extended cut. #YouGotCarriered

Posted by T-Mobile on Wednesday, February 3, 2016

The announcement comes right on the heels of Twitter’s longer pre-roll ad announcement, stating the company had extended their videos from six seconds to 30.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Tamar Weinberg

Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.