Union Metrics Offers Free Instagram Check Up, Upgrades Analytics Dashboard

For most marketers, Instagram analytics is a pay-to-play proposition. The Facebook-owned social network only offers its analytics dashboard to advertisers, and it has only been selling ads to a selected group of brands.

So businesses that aren’t in the favored club and want deeper insights about their efforts on the popular network must turn to third-party analytics providers.

Today, one of those providers, Union Metrics, announced that it’s offering a free basic analytics tool. The new Instagram account checkup offers information on:

• The best time to post new content to receive the biggest response
• The people who interact the most with an account’s content to find top fans
• The hashtags that result in the highest engagement to reach more people
• An account’s top posts to learn what works and what doesn’t

Union Metrics also today launched an update on its paid Instagram dashboard, which starts at $99 a month. According to Union Metrics, the update features “a new top-level dashboard view with an insight stream that automatically highlights key trends in a user’s analytics and helps them decide exactly what to do next to improve engagement.

The new dashboard also includes comparisons and trend data across tracked hashtags and accounts, allowing customers to quickly see what content is trending, who’s active in a particular community, and how one Instagram account or hashtag’s performance compares to others.”

“What sets these updates apart from other Instagram analytics on the market is the depth of the insights we’re providing for both free and paid user,”  Union Metrics CEO Hayes Davis said in a statement. “No other product makes it easier to understand what’s working and what you should do next to create better content and reach new audiences on Instagram.”

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About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.