• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Instagram’s algorithmic feed will officially roll out over the next month

Instagram claims people miss 70% of the posts in their reverse-chronological feeds, so it will officially roll out an algorithmic feed over the next month.

Tim Peterson on June 3, 2016 at 3:13 pm
  • More
Neirfy / Shutterstock.com

Neirfy / Shutterstock.com

Your Instagram feed is officially about to change.

Instagram announced in March that it would test having an algorithm sort people’s feeds based on what they’re most likely to be interested in versus what was most recently posted. Now, Instagram will officially roll out its algorithmic feed over the next month, the Facebook-owned photo-and-video sharing service announced on Thursday.

The announcement of Instagram’s algorithm cued a freakout among people, mainly influencers and some brands, who worried that the algorithm would mean fewer of their followers would see their posts. But the opposite may actually be true.

According to Instagram, people miss 70 percent of the posts from the people they follow, which is why it opted to adopt an algorithmic feed.

So the idea is that an algorithmic feed would do a better job of showing people the photos and videos they’d be most interested in seeing each time they open Instagram — versus needing to scroll through their feeds to sift them out — and would lead to people interacting with more of those posts. And Instagram’s test of the algorithmic feed appears to bear that out.

“We found that people are liking photos more, commenting more and generally engaging with the community in a more active way,” Instagram wrote in a company blog post announcing the official rollout.

Of course, there’s also a financial incentive for Instagram to adopt an algorithmic feed. Some people — particularly brands and publishers — may be so scared about Instagram’s algorithm not showing their posts to enough people that they’ll opt to pay Instagram to promote those posts as ads in order to attract more eyeballs. And if Instagram’s parent company Facebook’s experience with an algorithmic feed is any indication, eventually, brands may have little choice but to pay in order to get in front of the audience they had previously reached for free.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

Related Topics

Channel: Social Media MarketingFacebook: InstagramSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.