Instagram’s carousel ads now support 60-second videos
Taco Bell, Macy's among major brands already trying the new format.
Instagram is testing video ads in a carousel format and has a few major brands already lined up to give the product a try.
According to a company release, Taco Bell, Airbnb, Macy’s and ASOS have begun testing video ads in the carousel. The carousel ad format itself isn’t new; Instagram launched it more than a year ago, but only with still images.
The company says carousel ads can now be a combination of pictures and/or video and must include three to five content pieces. The maximum length for videos in this format is 60 seconds, which is standard for all Instagram users.
Instagram says the video carousel ads are in testing globally with this select group of advertisers, and “general availability will occur in the coming weeks.”