Instapage launches first landing page platform with AMP
The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.
Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option.
VP of Product Oliver Armstrong told me that, although Instapage is currently offering AMP only for mobile pages, it is prepping for the use of the format at some point on desktops.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.