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An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that's gaining traction among marketers.

Paul Stanton on February 7, 2017 at 1:00 pm

Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics.

Streaming data analytics is a big data strategy that shifts the focus from systems of record (e.g., “what were last quarter’s sales of Product X?”) to real-time insight and action (e.g., “what is an individual customer likely to buy, and what form of engagement will best influence their behavior?”). Streaming analytics has emerged as a simpler, lower-risk approach, with immediate and easily measured business results. It is also the foundation of real-time customer engagement, an increasingly strategic focus for many businesses.

Let’s dive in to explore this important topic.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Paul Stanton

Paul Stanton is an entrepreneur, a co-founder of WinDocks, a product strategist and frequent author and speaker. Paul advises on product and technology strategies and is a frequent columnist in a wide range of technical journals.