iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization.
Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns.
Transactional emails from Magento can also now be sent through the iPost platform. The integration will provide accessibility to Magento data in iPost including customers, orders, emails and forms. Magento data can also be applied to iPost’s automation engine that makes adjustments to individual customer journeys based on their past-purchase behavior and transactions.
Why we should care
Email is one of the most popular channels preferred by consumers. Integrating Magento’s robust customer data into iPost’s email marketing and automation platform could allow marketers to experiment with — and optimize — different features like transactional behavior and personalization to create more engaging content for consumers.
Tracking behavioral and transactional interactions also allows users to better understand consumer preferences, giving marketers the data necessary to create hyper-personalized touchpoints across the entire customer journey.
“The iPost platform was built by marketers to provide email and automation technology that is easy to use and truly allows marketers to optimize data use,” said iPost CEO Cameron Kane. “Giving our retail customers the ability to connect the Magento and iPost platforms will help them take customer engagement to the next level with fully data-driven email messaging.”
More on the news:
- Magento’s automated transactional emails can now be designed and deployed through iPost.
- Magento data can be applied to iPost’s journey automation engine that adjusts customer journeys based on past behavioral and transactional data.
- Marketers can use this data to leverage iPost’s tracking components which include cart abandonment notifications.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.