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Is Pinterest Sending Less Referral Traffic? One Report Says So
After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the social sharing tool provider Shareaholic.
Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent in March and a high of 1.05 percent in February.
The decline puts Pinterest back below Twitter as a referral source after surpassing it in February.
This is just one source of data about which sites drive traffic and, like any other single source, shouldn’t be looked on as definitive. Shareaholic’s 200,000 publisher network is substantially smaller, for example, than its competitor AddThis, which claims to have its social sharing buttons on more than 11 million domains.
Nonetheless, 200,000 sites is still a lot and the data offer an interesting snapshot of what’s happening across that group of websites. It’s worth watching to see if other traffic measurement services report the same.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.