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Is responsive web design enough? (Hint: No)

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

Kristopher Jones on May 1, 2018 at 9:53 am

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing.

Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics:

A majority of Google searches occur on a smartphone or tablet.
50 percent of local mobile searches are for local business contact information, says Hubspot:

According to BrightEdge, 69 percent of mobile searchers stated they were more likely to buy from a brand with a mobile site that addressed their concerns.

Now, with mobile web design, speed takes precedence over almost any other ranking factor. Unfortunately, I’m not sure if half of the web is seriously optimized for mobile search.

According to Think with Google, 70 percent of mobile web pages take 7 seconds to load visual content above and below the fold.

Common mobile site errors include:

Blocked JavaScript and cascading style sheets (CSS) files.
Failed redirects.
Poor graphical interfaces (e.g., tiny text and poor image pixelation).
Clunky search functions.
Obtrusive interstitials.

Fixing many of these issues requires investing in a responsive content management system (CMS) and the right configuration for your mobile site.

Yet many questions remain as to what configuration truly works best for your website. Responsive web design has dominated the industry as the preferred configuration, but as the mobile web becomes more competitive, should the industry move on?

Is responsive web design enough?

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Kristopher Jones

Kristopher Jones is a serial entrepreneur, angel investor, and best-selling author of "SEO Visual Blueprint" by Wiley (2008, 2010, 2013). Kris was the founder and former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay) and has since founded multiple successful businesses, including ReferLocal.com, APPEK Mobile Apps, French Girls App, and LSEO.com, where he serves as CEO. Most recently, Kris appeared on Apple's first TV Show, "Planet of the Apps," where he and his business partner, comedian / actor Damon Wayans, Jr., secured $1.5 million for an on-demand LIVE entertainment booking app called Special Guest.