iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 million social actions, the company says

The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that iSpot.tv is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser “Puppy Love” spot with about 33 million views:

Budweiser has 10 of the total 52 spots being tracked, including “A Hero’s Welcome,” with just over 6 million views:

And one for Bud Light, “Ian Up For Whatever,” which also currently has just over 6 million views:

That gives Bud 49 million of the 130 million views, about 37%, that iSpot.tv has tracked.

You can check out iSpot.tv’s nice Super Bowl Ads leaderboard for more, and also be sure to look at our preview post from yesterday: The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?

Also be sure to tune-in just before the Super Bowl starts at 6:30pm ET for our live blog of all the Super Bowl ads and marketing-related action, at The Hashtag Bowl.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.