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The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.
A Canada-based non-profit association has the ambitious goal of launching a new kind of interactive video across several platforms, boosting its transactional transparency and financial viability with blockchain and tokens.
As a step toward that goal, the Interactive Video and Experience Protocol (IVEP) Association has announced it has acquired a startup called ScreenJumper. This potentially expands the interactive capabilities of the open source format — but, first, let’s look at what IVEP is about.
The IVEP Association, founded last year and based in both Toronto and Montreal, is an offshoot of the for-profit, Toronto-based DubDub, which creates shoppable content for video.