The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work with AdWords, but how we utilize it differs from advertiser to advertiser.
The most successful advertisers, like the most successful people, are those who utilize existing resources in the most effective way.
In AdWords, there are mountains of hidden data gems that require a bit of elbow grease and strategic campaign structuring to uncover. These rich pieces of data are essential to understanding your target market — and they are only available to you if you follow these key steps when setting up your AdWords campaigns.
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