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Mobile Marketing

Kayak brings voice-enabled travel search to Amazon’s Echo device

Currently the feature is about high-level price search, booking is not yet possible.

Greg Sterling on May 11, 2016 at 12:51 pm
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Amazon Echo and voice assistant Alexa have now integrated voice-enabled travel search from Kayak. Users can search for rental car, hotel and flight information, including flight tracking.

The capabilities are built on Kayak’s “Explore” and “Flight Tracker” features. However, users are not able to book reservations after searching; for now, it’s simply an information and pricing tool.

After enabling Kayak within the Alexa smartphone app, users invoke the tool by saying the keywords, “Alexa, ask Kayak” or simply “Alexa, Kayak.” It’s then possible to ask a range of questions. Here are some examples:

  • “How much does it cost to fly to New York?” (You can set a default airport)
  • “Search for hotels in London”
  • “I need a rental car in Detroit”

If more information is required, Alexa prompts you to provide it. Accordingly, you can have multi-step conversations with Alexa around travel information now.

Yet the capabilities are very far from perfect. Alexa/Kayak cannot answer many travel questions. For example, you can’t ask for the price of a specific hotel on a specific date. But it’s the start of something potentially much more compelling over time.

Read more in the companion story at Search Engine Land.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AmazonAmazon: Amazon EchoChannel: Mobile Marketing

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