KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand
The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
KFC is making its debut appearance as a Super Bowl advertiser this year with a 15-second spot scheduled to air during the fourth quarter of the game.
The brand released an announcement yesterday, outlining its Super Bowl campaign. The official ad, titled “Colonel vs. Colonel” will feature actor Billy Zane painted gold as the brand’s Georgia Gold Colonel and actor Rob Riggle as the Kentucky Buckets Coach Colonel. KFC says its Super Bowl campaign is the first time the brand has put two of its KFC Colonels on screen together.
In addition to the 15-second spot, KFC is releasing three teaser videos via its social channels. The brand shared the first of its Super Bowl teaser ads yesterday on Twitter:
There can be only one…at a time…and this is that time…well, Sunday will be that time. Time isn’t the issue here. Stop worrying about time. pic.twitter.com/QI4g6PvFvm
— KFC (@kfc) January 31, 2017
“KFC is back — back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture — so we’re celebrating on the biggest advertising stage of the year: the Super Bowl,” says the brand’s CMO Kevin Hochman in the announcement covering the Super Bowl campaign.
Be sure to check out Marketing Land’s full list of Super Bowl LI campaigns. We’ll continue to update it as brands release teaser ads and official game day spots: Super Bowl LI advertisers: Here are the brands gearing up for game day.