Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.
More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent.
But mobile ad platform Kiip has now launched what it calls the “first-ever blockchain mobile ad campaign.”
The effort actually involves several separate campaigns for Anheuser-Busch InBev, the world’s largest brewer and maker of Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco and Stella Artois.
Detailed data about the campaign is written in real time to a local file that, Kiip founder and CEO Brian Wong told me, is “not technically a blockchain,” but acts like a placeholder ledger. Once an hour the data is then batch-written in encrypted format from the local ledger to a public Ethereum blockchain, which is available for viewing and auditing as .csv files by every stakeholder via downloads to a wallet or to a distributed app (DApp).